How do you put inspiration and business together?
Founders nowadays need to crystallise both into a compelling story, whether they’re speaking to consumers, investors, business partners, or even your own staff.
The Ugly Quickie
ABOUT
We offer a story consultation where you can leave with an vivid storyline that creates clarity around the founder story and company purpose.
PERFECT FOR FOUNDERS/EXECUTIVES IF
You have a clear business objective and need a coherent story to kickstart your own brand messaging strategy.
SCOPE & DELIVERABLES
- Interview with the founder or executive
- 1-page narrative of founder/company’s unique Ugly Story
- 1-paragraph description (for use in boilerplate, press releases, or similar)
- 1-line company description
The Lean Ugly Package
Want to go all the way? We like that.
ABOUT
A full branding programme for startups or small companies. We call it ‘lean branding’ because it consists of all the essentials for your company to create a strong brand, minus the superfluous stuff.
PERFECT FOR FOUNDERS/EXECUTIVES IF
You have a great product and need holistic help (beyond ‘high level strategy’) with creating your brand, as well as copywriting for your website and product.
SCOPE & DELIVERABLES
- Interview and ideation workshop with founder or executive
- Brand framework
- 1-page narrative of founder/company’s unique Ugly Story
- 1-paragraph description (for use in boilerplate, press releases, or similar)
- 1-line company description (for use in social media)
- Up to 3 brand messages to kickstart your storyframing process in marketing and communications
- Tone of voice guide
- Copywriting of core asset (e.g. website, product)
Ugly Story 