How do you put inspiration and business together?

Founders nowadays need to crystallise both into a compelling story, whether they’re speaking to consumers, investors, business partners, or even your own staff.


The Ugly Quickie

ABOUT
We offer a story consultation where you can leave with an vivid storyline that creates clarity around the founder story and company purpose.

PERFECT FOR FOUNDERS/EXECUTIVES IF
You have a clear business objective and need a coherent story to kickstart your own brand messaging strategy.

SCOPE & DELIVERABLES

  • Interview with the founder or executive
  • 1-page narrative of founder/company’s unique Ugly Story
  • 1-paragraph description (for use in boilerplate, press releases, or similar)
  • 1-line company description

The Lean Ugly Package

Want to go all the way? We like that.

ABOUT
A full branding programme for startups or small companies. We call it ‘lean branding’ because it consists of all the essentials for your company to create a strong brand, minus the superfluous stuff.

PERFECT FOR FOUNDERS/EXECUTIVES IF
You have a great product and need holistic help (beyond ‘high level strategy’) with creating your brand, as well as copywriting for your website and product.

SCOPE & DELIVERABLES

  • Interview and ideation workshop with founder or executive
  • Brand framework
  • 1-page narrative of founder/company’s unique Ugly Story
  • 1-paragraph description (for use in boilerplate, press releases, or similar)
  • 1-line company description (for use in social media)
  • Up to 3 brand messages to kickstart your storyframing process in marketing and communications
  • Tone of voice guide
  • Copywriting of core asset (e.g. website, product)

Let’s chat